Don't pitch us.
    Let us pitch you.

    We back great people building real products that change the way we work.

    AI-native. Human-centric. B2B software only.

    We Don't Start With Pitch Decks.
    We Start With People.

    At the end of the day, our biggest filter is — and always will be — relationships.
    We back the people we know, or the people trusted friends introduce to us.

    If there's no first-degree connection, there's no investment.

    So don't pitch us.
    Let us pitch you.

    If you're in our circle, here's what matters next.

    What We Believe

    We invest in founders building AI-native, human-centric B2B products that change the way we work.

    We stay brutally focused.
    Not because other categories aren't great — but because this is where we can help you win.

    We only back products we would use ourselves:
    tools that make people and teams faster, sharper, and more effective.

    If your product improves:

    • productivity
    • collaboration
    • workflow
    • automation

    …then you're speaking our language.

    If we can't understand your product at founder-level depth, we won't invest.
    If we can, we move fast.

    What We Don't Do

    We don't invest in MedTech, Biotech, or Hardware.

    Not because these categories aren't great —
    they are.

    But because we don't have the knowledge or understanding to add real value.

    If we can't help you win, we won't invest.
    It's that simple.

    Where We Add Value

    We're founders turned investors.
    We've built, scaled, failed, pivoted, hired, fired, exited, and done it again.

    Here's what we bring to the people we back:

    Access to customers

    Warm intros that turn into real conversations — and real adoption.

    Access to operators

    People who have built the exact companies you want to build.

    Access to talent

    A recruitment network built over 25 years.

    Access to capital

    We co-invest with the best — and those investors take our calls.

    Access across Europe, Israel, and the US

    The right rooms. The right people. The right timing.

    Speed

    No theatre. No nonsense.

    Fast yes. Fast no.

    If this is you — and it sounds like you —

    don't pitch us.
    Let us pitch you.

    firstdegree is connecti