For founders, setting growth kpis represents a critical inflection point that can determine your company's trajectory. Getting this right doesn't just solve an immediate problem—it creates compounding advantages across your business.
Focus on retention before acquisition to maximize customer lifetime value
Use data-driven experiments to validate growth channels before scaling
Build growth loops that become more efficient over time, not linear efforts
Validate before scaling. Ensure your approach works before allocating significant resources.
Build growth loops. Create self-reinforcing mechanisms that generate compounding returns.
Measure what matters. Focus on metrics that directly correlate with business outcomes.
Identify the one metric that best captures the value your product delivers to customers.
Understand every touchpoint and transition in the user experience.
Determine which actions have the greatest impact on your North Star Metric.
Create a backlog of ideas and prioritize based on impact, confidence, and effort.
Set up analytics to track results and refine your approach based on data.
"We approached setting growth kpis as an experiment rather than a commitment. That mindset shift allowed us to test multiple approaches without the pressure of getting it perfect on the first try."
— Founder, Technology Company
Start with small experiments to validate your approach
Build cross-functional teams for better execution
Create feedback loops to capture learnings early
Take a step back and assess: Where are you in this journey right now? What's your biggest opportunity?
Block 90 minutes with your leadership team this week to map out your approach using the framework above. Focus on identifying quick wins that build momentum.
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