For founders, developing direct sales strategy represents a critical inflection point that can determine your company's trajectory. Getting this right doesn't just solve an immediate problem—it creates compounding advantages across your business.
Start with a narrow, focused target audience before expanding
Create stronger network effects by optimizing user-to-user connections
Balance short-term growth tactics with long-term sustainable strategies
Segment strategically. Different customer groups require tailored approaches for optimal results.
Test relentlessly. Create a culture of constant experimentation to discover what truly works.
Build for iteration. Design systems that can evolve as you learn and grow.
Understand how and when customers receive value from your product.
Analyze where and why users stop engaging with your product.
Create features and experiences that bring users back repeatedly.
Build notifications and reminders that re-engage users at the right moments.
Track how retention changes over time for different user groups.
"When we started focusing on developing direct sales strategy, we initially overcomplicated things. Simplifying our approach and measuring outcomes clearly made all the difference."
— Founder, Digital Platform
Document your growth processes to make them repeatable
Create a weekly growth review ritual with your team
Analyze competitors but don't blindly copy their tactics
Take a step back and assess: Where are you in this journey right now? What's your biggest opportunity?
Block 90 minutes with your leadership team this week to map out your approach using the framework above. Focus on identifying quick wins that build momentum.
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