For founders, managing cash flow represents a critical inflection point that can determine your company's trajectory. Getting this right doesn't just solve an immediate problem—it creates compounding advantages across your business.
Set up financial systems early that will scale with your business
Consider the true cost of capital for different funding sources
Build partnerships that reduce costs while expanding capabilities
Constraints drive creativity. Limited resources often lead to more innovative, focused solutions.
Focus creates leverage. Doing fewer things exceptionally well creates more value than doing many things adequately.
Build multiple paths. Develop optionality in your business model and financing strategy.
Establish clear revenue, profitability, and cash flow objectives.
Create projections that account for different scenarios.
Set up processes to monitor actual performance against plans.
Define thresholds that will prompt specific financial actions.
Regularly reassess your financial plan based on new information.
"The most valuable advice we received about managing cash flow was to focus on the metrics that directly impact customer value rather than vanity numbers."
— Founder, E-commerce Business
Diversify your customer base to reduce concentration risk
Build relationships with multiple funding sources
Implement tight approval processes for new expenses
Take a step back and assess: Where are you in this journey right now? What's your biggest opportunity?
Block 90 minutes with your leadership team this week to map out your approach using the framework above. Focus on identifying quick wins that build momentum.
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