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    A Playbook for Creating Board Decks

    Why This Matters

    For founders, creating board decks represents a critical inflection point that can determine your company's trajectory. Getting this right doesn't just solve an immediate problem—it creates compounding advantages across your business.

    Lessons We've Learned

    Set up financial systems early that will scale with your business

    Consider the true cost of capital for different funding sources

    Build partnerships that reduce costs while expanding capabilities

    The First Principles

    01.

    Constraints drive creativity. Limited resources often lead to more innovative, focused solutions.

    02.

    Focus creates leverage. Doing fewer things exceptionally well creates more value than doing many things adequately.

    03.

    Build multiple paths. Develop optionality in your business model and financing strategy.

    The Financial Planning Framework

    1. Set Financial Goals

    Establish clear revenue, profitability, and cash flow objectives.

    2. Build Financial Models

    Create projections that account for different scenarios.

    3. Implement Tracking Systems

    Set up processes to monitor actual performance against plans.

    4. Create Decision Triggers

    Define thresholds that will prompt specific financial actions.

    5. Review and Adjust

    Regularly reassess your financial plan based on new information.

    What We've Seen Work

    "The most valuable advice we received about creating board decks was to focus on the metrics that directly impact customer value rather than vanity numbers."

    — Founder, E-commerce Business

    Founder Tips

    • Diversify your customer base to reduce concentration risk

    • Build relationships with multiple funding sources

    • Implement tight approval processes for new expenses

    Your Move: What To Do Now

    Take a step back and assess: Where are you in this journey right now? What's your biggest opportunity?

    Block 90 minutes with your leadership team this week to map out your approach using the framework above. Focus on identifying quick wins that build momentum.

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