Limelight

    B2B Creator GTM Automation, AI

    Limelight helps advertisers source the right B2B creators, engage them automatically, and run cross-channel campaigns (LinkedIn, newsletters, podcasts, X, YouTube). It combines creator discovery, signal tracking, CRM attribution, and outbound automation into one AI-native platform.

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    Why we invested

    Performance marketing budgets are shifting toward creator-led GTM — yet attribution, scalability, and automation remain unsolved for B2B. Limelight fixes this with an AI-powered workflow that finds the right creators, automates outreach, and runs campaigns end-to-end. We saw signal in three places: repeat founders with balanced GTM and technical firepower, early proof from paying enterprise and SMB customers, and a clear wedge in B2B creator campaigns where incumbents focus on B2C.

    What they do

    Limelight helps advertisers source the right B2B creators, engage them automatically, and run cross-channel campaigns (LinkedIn, newsletters, podcasts, X, YouTube). It combines creator discovery, signal tracking, CRM attribution, and outbound automation into one AI-native platform.

    Why it matters

    Creator-led GTM is growing 30% YoY, while traditional paid channels stagnate. Buyers trust people over brands, but B2B teams lack tools to attribute results and scale campaigns. Limelight moves large performance marketing budgets into creator campaigns with measurable ROI — turning social signals into revenue.

    The product

    AI-powered creator discovery & signal scoring
    Automated outreach & contracting workflows
    Campaign activation across multiple B2B channels
    CRM attribution & performance analytics

    Remarkable Co-Investors

    We're proud to back Limelight alongside standout partners like:

    What the founders say about First Degree

    "Time is the essence of life, and what's remarkable about working with you guys is that you don't just invest money — you invest your time. You know the right people to ask, and you open doors that save us weeks or months in execution. That's a huge win for us."
    Yo
    Youngjae
    Co-Founder at LimelightHQ

    Interested in Limelight?

    Learn more about how they're transforming b2b creator gtm automation, ai.

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